Financial Management

Read the text

Give detailed answers to the following questions.

Use information available in the text to make conditional sentences your own.

Finish the conditional sentences according to the text. Say what type the conditional sentences are and translate them. Remember that there are many ways of completing the sentences.

1. If there were no advertisements,....

2. If you open a newspaper or a magazine,....

3. If there were no advertising agencies,....

4. The great business of merchandising would be impossible if....

5. Advertising could be depicted as "the engine of prosperity" if....

6. Consumers will be protected against false and harmful advertising if....

Задание 9.

Задание 10.

1. What function does advertising serve in the eyes of many economists?
2. What is the economic effect of spurring demand for products by means of advertising? 3. How does advertising help the public? 4. What do the manufacturers and stores tell the public with the help of advertising? 5. Where and how often do advertisements appear? 6. How do many advertisements reach the public? 7. How are advertising companies called? 8. What is the role of marketing research in advertising? 9. Whom does the great business of merchandising employ for advertising? 10. What is the difference in salaries of those employed in advertising? 11. What is the reverse side of advertising? 12. What are the ways to protect the consumer against false or harmful advertising? 13. Should people always rely on advertisements? Why? 14. What's your opinion on advertising in your country?

Вариант № 10

In the past, financial management was not a major concern for a business. The bank handled the financing and the company took care of producing and selling.

Today only a few firms operate in this way. They negotiate terms of financial transactions, compare rates among competing financial institutions. Financial management begins with the creation of a financial plan.

The financial manager develops and controls the financial plan. He also forecasts the economic conditions, the company's revenues, expenses and profits.

The financial manager's job starts and ends with the company's objectives. The financial manager compares the expenses involved to the revenues. It helps him to predict cash flow. The available cash consists of beginning cash plus customer payments and funds from financing.

The financial manager plans a strategy to make the ending cash positive. If cash outflow exceeds cash inflow, the company will run out of cash. The financial manager can trim expenses or ask the customer to pay faster.

The financial manager also chooses financial techniques. Another one is long-term financing.

Задание 1.

Give Russian equivalents to the following word combinations:

to establish relations; to handle the financing; to take care of producing and selling; to negotiate terms of financial transactions; the inflow and outflow of money; to forecast the economic conditions; to determine the funding; to predict cash flow; beginning cash; to make the ending cash positive; to run out of cash; to trim expenses; financial techniques

Задание 2.

Дата добавления: 2015-07-02