Words and phrases connected with the theme of the Unit

Writing

Using the information from the Unit and supplementary texts agree or disagree with the following statements.

General discussion

Group work.

Listen to the tape for the second time and try to clarify what techniques from reading one were used while advertising the product or services.

Listen to the advertisements and answer the questions.

You will hear seven radio advertisements. Before you listen there are two things you need to know.

Listening comprehension

· In order to watch television in Britain people need to buy an annual license. It costs about & 80.

· In a quiz, if a contestant says pass, it means I don’t know the answer.

Which advertisement

… is selling soap powder?

… is trying to recruit personnel?

… is for a new car?

… is selling computer hardware?

… is giving a recipe?

… is threatening punishment?

… is about shaving?

Devise a radio or television advertisement of any product or service that you wish. Try to use all the advertising techniques that you’ve come across in the Unit.

1. TV is responsible for many ills in our society.

2. TV viewers are willing to go on being fed the pap our mass media dispense so readily.

3. Those who are responsible for TV output in this country should set higher ethical standards in programme-making.

4. children can learn aggressive behaviors from television but such behaviors will not necessarily be practiced.

5. social responsibility is the best censor and regulatory control.

6. Advertisers perform a useful service to the community.

· Write a letter to the editor of one of the newspapers that you like/dislike and try to express your attitude to the way the information is presented in it.

· Find an advertisement and invent a complaint about it. Write a letter to the Advertising Authorities expressing your complaint and requesting that the advertisements should be banned.

accomplish v
appalling adj	~ movie scene
ban v	to ~ films, books
brand n	~ name
broadcast n, v
bye-law (by-law)	railway ~
calamity n	ration of ~
cater for v	to ~ for working class public
censor v, n	to set oneself up as a ~, to ~ something
censorship n	to relax/toughen ~
circulation n	mass ~
conjure up v
copy-writer n
detrimental adj	~ effect
discriminate between v
discriminate against v
disguise v	to ~ appeals
disgusting adj
editor n	editor-in-chief
editorial adj	opinion ~ pages
feature v	to ~ famous people in advertisements
finding n	~ of the survey, questionnaire
flair n	to have a ~ for sth
glowing adj	~ colours
grandeur n
gratuitous adj	to be exposed to ~ violence
gregarious adj	to have ~ nature
hoodwink v	to ~ the audience
iniquitous adj
invoke v
label n
launch v	to ~ a new TV project
low-challenging adj	~ TV programmes

moronic adj	~ movies, TV programess
neglect v	to ~ children’s viewing habits
neglectful adj	~ parent
negligence n	parental ~
ominous adj	~ picture of the future
onus n	to throw the ~ on to sb
pageantry n
pander to v	~ to public opinion
pap n
peddle to v	to ~ to the public
prejudice n	to be carried out by ~
proprietor n	newspaper ~
recluse n
reclusive adj	~ lifestyle
resent v
revenue n	advertising ~; to derive ~
savage n, adj
sleazy adj	~ films
smutty adj	~ shows
staunch adj	~ supporter
stirring adj	~ music
superficial adj	~ coverage
tangential adj	~ interest
trailer n	on-air ~
tremendous adj	~ service
trigger v	to be ~ed by advertising
screen n	to be glued to the ~
watershed n	notional ~

Phrases

tricky titles	a film, publication offensive to decency
a side effect	a tough curb on TV sleaze
“Keep up with the Joneses”	to place restrictions
selective viewing	to brainwash the audience
to be wary of	regulatory controls
to place restrictions	an “X” certificate
to linger on bloody scenes	first-hand judgements, knowledge
susceptible people	explicit scenes of sex, violence
to corrupt the minds	the lowest common denominator
to be cocooned in one’s world	to go on/off the air

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